10 Tools to Optimise Your E Commerce Shop

Local Search Engine Optimisation and Navigation for online shops is the topic of this 2 part interview.     I speak to Katrin Jaehnke of FACT-FINDER to understand how product specific search works, how this is different to your normal Google search and how to customise the results to best optimise an ecommerce enabled website.

In part 2, I speak to Karl zu Ortenburg, an Internet Strategist based in London whose company, Internet-Experts-Live, specialises in brand building , social media, search optimisation and visitor to customer conversion.

Stay tuned to the end for a surprise announcement, right at the end of this episode. Enjoy.

Links :



Why Six Sigma DMAIC Problem Solving Always Works

basic_dmaic_problem _solving stepsSix Sigma DMAIC is one my most successful Problem Solving Methods that I use in a business or project context . Basic DMAIC is a problem solving process involving 5 steps summarised as: Define, Measure, Analyse, Improve and Control.

Though there are hundreds of other methods available,  DMAIC is one I highly recommend because it remains true to the fundamental principles of Continuous Improvement. It is Simple in Approach,  follows 5 Logical steps  and ensures the decisions you make are based on hard core measured data which helps you deduce the root cause , implement solutions to eliminate the root cause then track to see what results you get. There’s no rocket science here, just  pure common business sense.

DMAIC is ideally suited in situations where your business is constantly faced with reoccurring/repetitive problems that prevent you from forging ahead. Problems that don’t seem to have a known root cause and therefore cannot be solved, typically lend themselves to DMAIC. Let’s explore what each stage is about.


Problem definition is the first stage of any problem solving. Not only are you recognising your business has a problem, but defining the problem will give you the real purpose and scope of the problem. Always write it down.

The define phase also involves the making up of the wider “Project Team”, people you believe ought to be involved in solving this problem. Together, you all establish and agree to a detailed project plan with key milestones, deliverables and responsibilities.


In the Measure step, the Project Team goes about collecting data on the problem and start to analyse, root cause style, what could be the potential causes.


Analysis phase of the project is typified by maximum participation of everyone in the team to brainstorming the possible causes and confirm the root causes using several different techniques.

The whole DMAIC approach is fact based and therefore no room at all for assumptions. All decisions need to be supported with measured data or indicators, the hard core evidence.


Improve stage is all about finding a solution that will nullify or at least significantly reduce the root cause of the problem. Hard core evidence is required to confirm the impact of the solution has had on the problem identified. Success criteria should be clearly measurable.

Depending on the outcome, further actions, responsibilities, timing and a revised plan may need to be agreed by the Project Team to verify the effectiveness of implemented solution.


Control is there to ensure, the business, process, systems or people do not slip back to old habits. The newly established solution(s) should be embedded and Standardised as a new way of working.

This could involve issuing out new work policies, procedures or instructions or defining training needs as a result of the new way of working. Finally, Control has to do with the sharing and celebrating of successes.

That’s Six Sigma DMAIC Problem Solving – in a nutshell

09 E Commerce Expo 2010 for Small Business

E Commerce Expo 2010, London provides the scene for this week’s podcast episode. This is an event organised for anyone interested in E Commerce to explore what the web has to offer. Enjoy listening to some of the industry’s top professionals and business people speak about the real issues every Small Business Entrepreneur ought to consider in this digital revolution.

In this part 1 of a 2 Part Series, I speak to Gemma Haggarty, the Head of Minute Steak, a London based PPC and SEO Solutions Company . Minute Steak is ideally suited for small business advertisers with smaller advertising budgets and who do not require a full service digital agency, but still want access to a team of experts that can develop cost effective search strategies.

I also speak with Jean-Philippe Donnio , the President and Managing Director of tbs-internet, a company specializing in electronic transactions security and digital certificates. We discuss SSL certificates, internet browser security as well as the significance and process of securing the digital certificate authenticating websites as secure to transact online. If your business is trading online, you need to be aware of security and fraud risk.

Links to websites discussed in this episode



08 Geo Social Networks are the New Kid on the Block

The subject of Marketing, Public Relations and Social Media for Small Business is expertly covered in this interview with Chris Lee, founder of Planet Content, an online PR network company made up of freelance UK based tech PR, social media experts, bloggers, podcasters and copywriters. Chris is also behind the free content marketing blog, RunMarketing , a great resource for Small business owners.

Loads of practical tips for the small business are covered in this episode so make the most of social media platforms available today including the latest trends in Geo-Social Networking. The growth in mobile phone surfing will require a different set of blogging rules. If your business is only tweeting, don’t lag behind, get  Geo Social Networking.

My 10 Top Tips for Small Business Social Media Networking (more in this interview)

  1. Blog well and blog often.
  2. Be Creative with content – venture into podcasting and video.
  3. Ensure your audience participates in the platforms you do.
  4. Set out your objectives – exactly what you want to achieve.
  5. On Twitter, write your own tweets – don’t let someone do this for you.
  6. Don’t use the “auto thank you” responder on Tweeter to thank new followers.
  7. Get to know and use Geo Social Networks
  8. Create blogs tailored in length for both search engines and mobile phone browsing (300 -500 words)
  9. Avoid using Flash in your content – will not play on iPhone ( significant smart phone footprint)  .
  10. True to Kaizen principles, with online Marketing and PR, measure, monitor, and take action –  don’t stop improving.

Links to websites discussed in this episode









Internet Marketing Podcast


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07 Why Everyone Is Turning to India for IT

Mobile applications for smartphones such as the iPhone, Blackberry or Android based systems continue to dominate and become an integral part of our lives. If you were to stop for a moment and investigate who developed the very app you are now so dependent on, chances are it’s been developed in India.

In this episode, I talk to Sandeep Mahajan, who is based in India about what inspired him and 3 colleagues to quit their jobs with a leading software developing firm and start Impinge Solutions, now a rapidly expanding web solutions company.  Working  20 hours a day initially, the 4 young guns stuck out the initial challenges to turn Impinge Solutions into a lucrative, 85 manpower -strong software and web-solutions business.

He talks about how Indians have used their natural aptitude in maths and analytical skills to spearhead what is now the fastest growing IT development industry in the world.

Impinge Solutions offers a whole host of services including:


Graphics Designing Services

Software Development

– Desktop

– Web

– Mobile/PDA”s

Software Maintenance and Optimization

Hosting Services

Domain Expertise

Enterprise Resource Planning (ERP)

Customer Relation Management (CRM)

Supply Chain Management (SCM)

If Quality, Cost Effectiveness & Full Integration of your e – commerce platform is what your business is after, you’ll find this interview loaded with useful information.

Useful Links & references from this Podcast Episode 7

Impinge Solutions :

Skype and Yahoo ID: smahajan3675

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