17 Son Grills Dad over Book

A really special episode in which my son, Tinashe, a Journalism and Communications undergraduate student, interviews me about my book, PIMP YOR BIZ, launched this week.

It was great to be in the hot seat for a change and face the music. Amongst other things, I get grilled on:

What inspired me to write The Book?

How I came up with Book Title?

A brief outline of the book itself

My reasons for opting for an eBook format

What makes my book different from other books covering similar subjects?

This young man is so smart, he managed to plug his own blog in the first minute of our interview, on my own show !

Check out Tinashe’ s Blog

For a Sneak Preview of the Book, Here is your complimentary  Download   Link.

How to Get The Full eBook Package

16 Twelve Business Improvement Ideas for Christmas

A brand new 2011 year presents a great opportunity to start something new for your business.

Why not tap into the many, mostly free, productivity and business improvement tools available and unleash the power of web 2.0 business tools for your business.

True to the Christmas spirit, this episode focuses on:

12 Tools to Improve your Business.

  1. Mindmeister – An online mind mapping brainstorming  software for Project Management, Brain Storming, great for innovative people and businesses collaboration in real time.  http://www.mindmeister.com/
  2.  IdeaScale – Idea collection platform where customers submit their ideas and vote for the best ones http://ideascale.com/
  3. Evernote – Capture images, text, audio and video as a means to help you remember everything. http://evernote.com
  4. Viral Heat – Track who is mentioning what in any of the Social Network Platforms. Viralheat covers every corner of the social web from Google Buzz, Facebook, Twitter, Real-time web, to YouTube.  http://www.viralheat.com/?r=8833
  5. Twitter
  6. Google
  7. YouTube
  8. Zune
  9. Yahoo Answers
  10. Mocking Bird  
  11. DropBox
  12. oDesk

Subscribe to the Podcast via Zune

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15 YouTube for Business

In this part 2 and conclusion to the Google Introduction to business products presentation, Daniel Bornstein takes us through how YouTube is transforming the face of search and shares some amazing statistics, proving why any business cannot afford to ignore YouTube.

Technologies in use today allow ads to be served to consumers based on the content they’re reading using the most powerful contextual technology in the world.  Category advertising on the other hand, is all about serving ads to consumers based on our categorisation of thousands of sites. Lastly, Placement targeting ads are served to consumers based on specific sites on the Google Display Network.

If you are looking for alternative ways to reach new audiences, then YouTube could just be the way. Did I mention its free?

A Few YouTube Stats to Convince You

The  Reach

YouTube is now the 2nd Search engine after Google

448 Million visitors each month

2 Billion daily video views

The Audience

5% of the time spent on the internet  is spent on YouTube

Target your audience via Theme, Interests  or Demographic

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