Running any business without the use of Intelligence or Insight is foolhardy. It’s akin to driving a car in pitch darkness, with the headlights turned off ! Although you might start the car, move a few metres, will you reach your destination? I doubt it.
Business Intelligence is what informs the best of business decisions, serving as the headlights for your business by showing where to turn, slow down and avoid obstacles on the journey to achieving your business objectives.
There are many ways to collect business intelligence and fortunately, today the internet provides a vast array of free methods and tools to gather business intelligence and empower your decisions.
In this episode, I provide practical methods, mostly free and web based, to source for a balanced view of your overall business insight.
In particular, I cover details on how you can collect business insight around the 4 key areas of your business:
Customer Insight – listening to the “Voice of the Customer”
Organisational Insight - a powerful SWOT analysis tool
Competitive Analysis – spark Innovation by analysing your competition
Market Trends – strategies to stay ahead of the game
References made in the podcast:
Action Plan Download Link
The first 3 people to send me a question will receive the complete PIMP YOUR BIZ Package, 100% free !