Inspiring Motivational Videos Launches

brian and tinashe vengeInspiring Motivational Videos was launched last week after several months in the pipeline. This innovative daily personalized video service allows members to receive emails, directly to their Mailbox, that deliver a massively inspiring video on a daily basis.

These beautifully crafted videos, deliver a key motivational message that anyone can act upon, inspiring you to live your life to the fullest. Imagine if in each and every day of the next 12 months, you had a spark of inspiration to motivate you into taking action, nudging you to make a difference to your life, whether it be business, relationships, career, faith or wisdom and suggesting ways that will help you succeed and holding yourself accountable for taking action. This is what Inspiring Motivational Videos is set out to do.

“We know what one can do when one feels motivated. Coming up with the Inspiring Motivational Videos website and service is our own proof that daily inspiration indeed goes a long way” said Brian Venge, one of the co-founders of the service. The other co-founder is  Tinashe Venge, his son, a Journalism and Communications student.

Brian is a naturally gifted video producer, freelancing on odesk whilst Tinashe, also an odesk freelancer,  is a prolific writer and editor. So when you bring these complimentary skills and talents together you create an unstoppable force that became the inspiration behind this product.

Brian went on to say ” We saw a great opportunity in the market to introduce this innovation to people like ourselves, business and family oriented individuals with ambitions, dreams and beliefs.  Although motivational and inspiring words and quotes have been shared for thousands of years, packaging them into a captivating video to deliver this message is truly revolutionary.  If words can move a person, and a if a picture says a thousand words, just imagine what video can do. ”

“We not only wanted people to enjoy our videos, but importantly, to do something about them , every single day. this why we close off each video with a specific Call to Action , for the viewer to take immediate action as a result of the motivation for the day”  added Tinashe.

“The Smallbizkaizen blog reader is someone I always  had in mind when developing this product because I’ve been there when the chips are down, when the going gets tough, so rather than throw in the towel, all one needs is a spark of motivation to ignite inspiration” went on Brian.

Immigration Solicitors based in London also agreed with this idea and so do Zaidi Solicitors who are immigration solicitors from cambridge uk

Watch the Brian and Tinashe Venge video for more inspiring reasons behind the creation of this product and Sign Up a free 7 day Trial and see for yourself how these videos will change the way you look at the day ahead.

 

 

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What Are Your Competitors up To ?

Always stay close and keep a watch on what your competitors are up to. Innovative new products and services could just be the very thing that differentiates your business from your competitors.Remember this works both ways because your competition is not sleeping either.

Be your Competitor’s Customer

This may sound counter intuitive but it’s far from it. This is the best form of Competitive Analysis for use where your business is in direct competition and/or produces similar goods to your competition. It’s one of the simplest yet most informative methods to analyse your competition’s unique selling point. With the information you gather here, you’ll be able to judge how your business compares as well as the magnitude of the gap.

In the event that your business has no competition or is in a very small niche, why not flip this around and start exploring areas or businesses you may want to expand into.

Let’s delve into the type of information you should be after. Remember to always align and customise the following checklist to suit your particular business.

The Purchasing Experience

  • How much did you pay including any discounts / offers?
  • What options were available to purchase via (sales channels)?
  • Speed of delivery (if applicable)
  • What is the returns policy / money back guarantee?
  • If purchased in person, how friendly were the personnel?

The Goods

  • How many variations (if any) were offered?
  • How was the presentation/packaging? (if applicable)
  • What technology was used/ does it use? (if applicable)
  • What are the features and benefits?
  • What was your experience in using / consuming the goods?

The Quality

  • What materials make up the goods? (reverse engineering where applicable)
  • Are the goods fit for the intended purpose ?

Back Up Service

  • How accessible are the Customer Services?
  • How long does it take to get an issue resolved? (make up a small problem with the goods received)
  • Is there a FAQ or Trouble shooting guide?

At the end of this exercise, list all the  attributes and variables where your current offering/performance is below your competition. These become your opportunities for improvement .

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Why should your Business Care about KPI’s?

KPI or Key Performance Indicator is an indicator, gauge or metric used to measure the performance of a business.

However, not just any indicator will make this elite group of business measures. To belong to this club, a business metric must firstly be considered as “key” or important in showing the direction a business is heading. This is not to say other metrics and indicators are not important, they could be, but are just not as important as others. (Unfortunately not all indicators are created equal).

What Makes an Indicator Key?

Imagine the dashboard of your car at the halfway point of a 287 mile journey. At this moment, you probably have access at a glance to see 10, 12 or more “indicators” giving you all sorts of information and data about your trip, the car and the environment in and around the car.

Of these indicators, there’s probably only a handful that provide you data or information needed for you to arrive alive and keep you on the right road without breaking the law. We call these the non-negotiable indicators (or more appropriately – “ignore them at your own peril” indicators).

Examples of such indicators could be the speed you’re travelling at, turn by turn GPS map instructions, fuel level (or distance to empty tank), traffic announcement information (to avoid traffic jams) and so on.

At the same time you also have indicators such as the Track Number of the CD you’re listening to (a Bob Marley Legend track if its my car), the outside temperature, the oil temperature and of course today’s date.

It’s blatantly obvious which of the two sets of indicators constitute a KPI for your objective of reaching your destination in one piece and without infringing on the traffic laws.

The same is true in your business. KPI’s are parameters and indicators in your business, considered critical to chart the direction for your business and confirm whether you’re still on course to reach your destination (business objectives).

If we take the analogy of the car a little further, there are additional indicators such as when service is due, or brake fluid level which, although critical to reach our destination, do not require us to regularly check them on this 287 mile journey.

KPI’s therefore fall into three generic buckets related to validity periods. Hence, in a business, you’ll always get a combination of the 3 types of KPI’s:

short term (e.g. speed of car)

medium term (fuel gauge)

long term (next service due in xxx miles)

Take a moment to identify the Real McCoy indicators in your business considered absolutely “mission critical”.  Next, classify whether the KPI’s are short, medium or long term.

Why should Your Business care about KPI’s?

It’s easy to see why KPI’s are Business Improvement’s best friend or is it vice versa?  KPI’s in Business Improvement programs confirm the impact all efforts and initiatives taking place within the business at large. KPI’s are like a high court judge whose final ruling should be respected and always stands.

The relationship between effective Improvement efforts and a movement in KPI needs to be linear. Having said this, you should however be wary of the fact that KPI’s can be moved by a number of factors. KPI Movement (sounds like a political party) can also be down to other factors such as seasonality, new product launches, your competition folding up (nice for you!) etc.

Its good practice to look at a few KPI’s in groups at a time whilst attempting to correlate their movements (e.g. a new product launch confirms sales going up whilst at the same time, the number of new customer complaints is shooting through the roof – I wonder why, hmmm?).

KPI’s provide us the trigger moments, the happy moments and the decisive moments where we need to take bold action akin to staying on course the road trip whilst avoiding speeding ticket and accidents.

What 3 KPI’s do you consider “Mission Critical” in your business ?

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How to Write Power Action Plans

young indian boy writingAction Plans are central to every Continuous Improvement effort as they provide clarity, visibility and a level of commitment and responsibility necessary to get things done. However, if not enough care and effort is put into compiling an Action Plan, this can seriously affect the quality of the output and dent any chances of your improvement idea ever taking off. Done correctly, the Action Plan can be an effective weapon of mass improvements.

It is entirely discretional when to use an Action Plan although typical uses include: management, project or team meetings, brain storming sessions, problem deep dive sessions, review sessions, idea generation sessions and so forth.

We have compiled a few Top Tips for crafting what we like to call a Power Action Plan. We also put together a blank template, and partially completed example to download and invite you to give the Power Action Plan a test drive.

  1. Use the header fields as per our template but feel free to modify to what works well with your business. Delete any column headings you don’t use. Only use and keep the fields that are essential for you.
  2. Where applicable, split your Action Plan into 2 sections, one for “Short Term” (to be done within the week in question) and another for “Long term” (more than a week required to complete the action). This will make it clear what needs to happen immediately.
  3. Always address your intended audience as if they were not present when the action was assigned. This will ensure the correct context of the action is provided and help avoid the “What was this all about?” type of question further down the road.
  4. Endeavour to send out the Action Plan as soon as possible, preferably on the day the Actions were assigned.
  5. Start with the most important Actions, by using the pain vs. gain prioritisation technique. Actions with bigger impact and requiring lesser effort being the highest ranked.
  6. Group related actions together and create different Action categories where you have a lot of actions.
  7. If you use a meeting room, consider using a whiteboard demarcated as per the template. At the end of the meeting, simply take a digital photo of the completed whiteboard and email it to all assigned action owners. No double handling, no typing, no waste – typical Continuous Improvement!
  8. Always start the actual action statement with a verb. A verb is called an “action word” for a reason! This makes it clear from the onset exactly what needs to be done.
  9. Assign a unique number for each Action. This will make it so much easier during discussions. If you refer to Action X12, everyone immediately knows which one you’re talking about as opposed to explaining the action or reading it out – saves you a bit of time.

For a blank  template click here to  Download  the file

To see a mocked up example your Download  is here

We’d love to hear your comments and feedback on an this or other equally effective Action Plan formats.

If you’d like to find out more about Power Templates such as This Action Plan, please check out my Continuous Improvement Toolkit that is guaranteed to bring you great Business Improvement Results.

For even more detailed approaches to Continuous Improvement, you can check out my eBook “Continuous Improvement Manifesto – The Ultimate Guide To Business Value Creation” 

Image: Arvind Balaraman / FreeDigitalPhotos.net

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