SBK023 Internet Marketing Tips for Small Business, an Expert’s Viewpoint.

Kelvin Newman is the resident expert on Internet Marketing Podcast,  UK’s most popular internet marketing podcast, downloaded by over half a million people. In this episode, I ask him what it takes to have such a well-respected podcast that continues to attract a huge following.

With over 138 episodes to date, the Internet marketing podcast mixes topical news and views, questions and answer sessions, as well as expert interviews from the likes of bestselling author Seth Godin, lifestyle experimentalist, Tim Ferris and the godfather of website usability, Jacob Nielsen.

Subject Matter Experts do not come any larger than this, as Kelvin is also the Creative Director, at Sitevisibilty, one of UK’s leading Search Engine Marketing & Optimisation agencies. He’s written an awesome link building book, “Becoming a Clockwork Pirate” that he offers for free. I get to know why he gives so much valuable information for free. There’s a good business reason behind this.

Kelvin explains key steps on how to quickly find out if, and what Social Media networks are best suited for the small business owner. I also ask him to take us through practical steps any entrepreneur should be taking in-order to “bootstrap it on the internet”, or spending as little money as possible to get set up and running effectively on the internet.

If you are looking for real, proven, solid, free tips and advice relating to Internet Marketing, the next 30 minutes will prove to be the best time you’ll invest today. Take a good listen, learn and enjoy.


The Internet Marketing Podcast

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SBK021 Problem Solving for a Better Business

Problem Solving is the essence of any Continuous Improvement effort.  In this episode, I go back to the fundamentals of Kaizen and focus on the art of problem solving as a basic business improvement tool.

I discuss 10 common problem solving tools and techniques that will bring sustainable solutions and show how all of these methods hinge on 3 vital principles of

a)      Measuring the Impact of the Problem

b)      Taking Action

c)      Reviewing and Measuring the Impact of the Action

My Top 10 Problem Solving Tools

  1. Is/Is Not Tool
  2. Pareto’s 80:20 Rule
  3. The 5 Why’s
  4. Brainstorming
  5. Checklists
  6. Poka Yoke
  7. Process Imagineering
  8. Value Stream Mapping
  9. Fishbone / Ishikawa / Cause and Effect
  10. DMAIC

Image: Salvatore Vuono /

18 Business Planning Made Simple

Writing a solid Business Plan doesn’t have to be as hard as you think.  If 2011 is the year you want to start a business, chances are, you’re going to need a Business Plan.

Whilst some people see the process of writing a good Business Plan challenging, good practical help  is always at hand, if you look for it in the right places.

In this episode, I speak to Craig Frazier of Business Plan Examples about what inspired him to come up with  The Business Plan Toolkit, a DIY  business plan writing template. It is based on a real life coffee shop business plan and uses the familiar MS Word format so it can be updated for any small business.

The Toolkit also includes the 1 year financial Pro-Forma used to project profit and loss, as well as a break-even analysis chart to graphically display to investors where the break-even point is for sales and profit.

Craig discusses:

  • His entrepreneurial beginnings and what keeps him motivated
  • Why the Executive Summary is the Make or Break element of a Business Plan
  • Why a Business Plan should be for a specific audience  – i.e  board of directors, a bank or venture capitalist or for personal use
  • Getting Started and taking the first Step in Writing a Wining Business Plan
  • How he draws inspiration for the book Delivering Happiness: A Path to Profits, Passion and Purpose written by Tony Hsieh, the CEO of Zappos  and to “stick with your gut”  while growing a business.

“If you can’t articulate who you are and what you want to be through a business plan then your company will lack direction and focus”

As a special gratuity gesture to a few lucky Small Biz Kaizen Podcast Listeners, Business Plan Examples has kindly donated 5 Free Business Plan Toolkits to the first 5 people to write a comment on this very post !

So Hurry and be one of the first 5 people to comment, and receive a FREE complimentary copy of this tried and proven template.

Leave Your Comments Below !

Why Most Business Improvement Ideas Run out of Gas

Article first published as Why do Most Business Improvement Ideas Run Out of Gas? on Technorati.

10 ways to give your improvement ideas a realistic chance of success

man pushing broken down car way back in the daysEvery day organisations worldwide identify millions of improvement opportunities worth billions of dollars in value to the business. Priorities are easy to agree, project teams are a breeze to assign whilst meetings become the default vehicle to deliver the promised potential.

As the weeks, emails, action plans, to do lists and Gantt charts go by, the number of opportunities that come to a natural dead end increases exponentially. Only a handful of the ideas are fit and resilient enough to make it anywhere near full potential. Ever wondered why those great ideas, including no-brainers never made it anywhere? Of the ones that make it through, how many remain sustainable?

We look at 10 things you can start doing differently to give your brilliant ideas any chance of making it past the brainstorm.

1. Have visible ownership and commitment from top management at all times to back the efforts. Without this sponsorship or vote of confidence, you’re push – starting a car uphill.

2. Define what success looks like in a manner that everyone involved in the project understands. Clearly articulate the potential value to be added in the eyes of the beneficiary (almost always the customer).

3. Agree and use measurable milestones at every stage of the project and most importantly at the “success” stage.

4. Agree mitigation triggers and escalation routes in the event that critical milestones have not been attained.

5. Assign only SMART (Specific, Measurable, Achievable, Relevant and Timeous) Actions to each action owner and have the discipline to follow through every single action.

6. Think and act like an entrepreneur, not a project manager by approaching each of these opportunities as though it was a business on its own. If this opportunity was the only thing your business did, you’d find ways to make it succeed and remove all blockers and minimise the risks.

7. Assign clear roles and leadership to allow quick and effective decision making.

8. Use any setbacks as an incentive and motivation to succeed by quickly accepting and learning how you could do things better.

9. Document, showcase and archive all successful projects for future reference and build a best practice library of successes.
10. Track and trend the previously agreed success measures for as long as necessary until the ideas become business as usual.

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