SBK023 Internet Marketing Tips for Small Business, an Expert’s Viewpoint.

Kelvin Newman is the resident expert on Internet Marketing Podcast,  UK’s most popular internet marketing podcast, downloaded by over half a million people. In this episode, I ask him what it takes to have such a well-respected podcast that continues to attract a huge following.

With over 138 episodes to date, the Internet marketing podcast mixes topical news and views, questions and answer sessions, as well as expert interviews from the likes of bestselling author Seth Godin, lifestyle experimentalist, Tim Ferris and the godfather of website usability, Jacob Nielsen.

Subject Matter Experts do not come any larger than this, as Kelvin is also the Creative Director, at Sitevisibilty, one of UK’s leading Search Engine Marketing & Optimisation agencies. He’s written an awesome link building book, “Becoming a Clockwork Pirate” that he offers for free. I get to know why he gives so much valuable information for free. There’s a good business reason behind this.

Kelvin explains key steps on how to quickly find out if, and what Social Media networks are best suited for the small business owner. I also ask him to take us through practical steps any entrepreneur should be taking in-order to “bootstrap it on the internet”, or spending as little money as possible to get set up and running effectively on the internet.

If you are looking for real, proven, solid, free tips and advice relating to Internet Marketing, the next 30 minutes will prove to be the best time you’ll invest today. Take a good listen, learn and enjoy.

 Links

The Internet Marketing Podcast

Site Visibility

 

15 YouTube for Business

In this part 2 and conclusion to the Google Introduction to business products presentation, Daniel Bornstein takes us through how YouTube is transforming the face of search and shares some amazing statistics, proving why any business cannot afford to ignore YouTube.

Technologies in use today allow ads to be served to consumers based on the content they’re reading using the most powerful contextual technology in the world.  Category advertising on the other hand, is all about serving ads to consumers based on our categorisation of thousands of sites. Lastly, Placement targeting ads are served to consumers based on specific sites on the Google Display Network.

If you are looking for alternative ways to reach new audiences, then YouTube could just be the way. Did I mention its free?

A Few YouTube Stats to Convince You

The  Reach

YouTube is now the 2nd Search engine after Google

448 Million visitors each month

2 Billion daily video views

The Audience

5% of the time spent on the internet  is spent on YouTube

Target your audience via Theme, Interests  or Demographic

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13 Ten Ways to Optimise Your Website – Part 2

We conclude the “10 Ways to Optimise your Website and Boost Conversion”. This episode focuses on often overlooked things like optimising the size of images, configuring javascript  so it loads asynchronously and the concept of “keep alive”,  a setting allowing your webserver to keep a connection to the browser open.

There’s in-depth coverage of the importance of Monitoring which in true Kaizen style, is the essence of Continuous Improvement. We also cover how the proper use of DNS and Content Distribution Networks allows websites to distribute content through points of presence globally.

Lastly, whilst your users and customers may be located in specific geographical location, remember your website is being accessed from anywhere on the globe through web crawlers and search engine spiders, confirming  the need for speed for your website to rank higher.  

It was a pleasure to have Kyle York of Dyn DNS and Andy Piggott of Incutio as our guests for these past 2 episodes and hope you’ve picked a few gold nuggets for your website optimisation efforts.

Links referred to:

http://www.smallbizkaizen.com/thebook

http://www.incutio.com/

http://dyn.com/

http://www.incutio.com/blog/2010/10/19/ecommerce-expo-seminar/

http://bytecheck.com/

http://www.webpagetest.org/

http://css-tricks.com/css-sprites/

http://www.whatsmyip.org/http_compression/

http://code.google.com/speed/page-speed/docs/caching.html

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12 Is Your Website Up for the Speed Race?

Optimising your website for speed brings numerous benefits for an online business. An increase in conversions, customer satisfaction plus a reduction in operational costs all positively impacts the bottom line.   In terms of SEO, the faster your website, the higher it will rank in the natural or organic searches.

In this episode we focus on 10 ways to optimise your website and increase conversions. I speak to Kyle York , the VP in charge of Sales and Marketing for Dyn and Andy Piggott, the Managing Director of Incutio. We cover the main factors affecting the speed of a website and more importantly, the steps you can take today to make your website faster and reap the benefits of speed.

In true Kaizen style, we also cover ways in which you can measure some of the more critical metrics . The measurements you should really care about are:

1. TTFB – Time To First Byte. This is the measure of how long it takes for your browser to get data back from a web server after you’ve hit go. During this time the browser must ‘locate’ the website (convert name to number) and then ask the address its given for the relevant webpage. As soon as that webserver sends the first bit of data back, we have our TTFB. This is an important metric as browsers will often start showing the user to the page as soon as the first bytes come back. This test is the best indicator as to whether you have infrastructure problems (DNS, Hosting).

2. TTSR – Time To Start Render. This is the measure of when a site will start rendering the page, this may not be because of infrastructure problems but due to how your site is built, sites with a lot of images or with bad Javascript often experience poor render times.

The Ten Ways to Optimise Your Website :

1. Check your TTFB at: www.bytecheck.com, if it’s higher than say 500m/s, pursue your hosting company as it’s likely to be infrastructure related (eg: slow or overloaded servers).

2. Compress text components using gzip, check if it’s enabled on your site: http://www.whatsmyip.org/http_compression/ – if it isn’t, get your development company or hosting company to enable it.

3. Reduce number of HTTP requests – merge your stylesheets into one document, merge javascript filess together and think about using css sprites: http://css-tricks.com/css-sprites/

4. Use caching, it’s a good thing, read about what Google recommend: http://code.google.com/speed/page-speed/docs/caching.html

5. Optimise your images and use the right ones in the right place; For most logos and computer generated graphics you should be using 8-bit PNGs unless you require animation, when you should be using a GIF. Photographs should usually be saved as JPEGs, and optimised to balance quality and size.

6. Most browsers will download and execute any Javascript files referenced in the ‘head’ section of the page before attempting to render the page to the user, so move what you can to the end of the page. Some scripts (such as Google Analytics) can be loaded asynchronously, which means the browser will download them without delaying other resources.

7. Enable Keep Alive – this allows the browser to download multiple objects from the server without having to create a new connection for each one.  You can find out if Keep Alive is enabled via: www.webpagetest.org, once you test your site then you can see in the “Details” section whether the connections show “Keep Alive”.

8. Monitor everything – we monitor our internal application performance using RPM from newrelic.com and user experience via catchpoint.com, both offer a free trial, why not see how they can enable your business?

9. DNS – hosting companies DNS servers tend to perform inconsistently and slower than dedicated DNS services.  Incutio moved their DNS to the Dynect platform from Dyn.com and experienced improvements of 80 to 3000m/s in different areas of the world.

10. CDN – get your content onto a CDN.  Both Incutio and Dyn partner with Edgecast who have a fantastic network.  Using a CDN improves the performance of your site by delivering the content from locations nearer the user, it also means your servers have to do a lot less work and ultimately reduces costs as well as improving your performance and therefore your conversion.

This Top 10 list has been made possible by Incutio, a web development business that has been specialising in eCommerce Solutions and Content Management Systems for over 10 years.  They run two platforms – www.salesonrails.co.uk for eCommerce and Fabric their content management system.  Incutio does more than just build brilliant sites, the team produce and execute online marketing strategies to grow their clients businesses at a manageable rate.  This includes search engine optimisation, pay-per-click marketing and social media services.  If you’d like to find out how Incutio could help your online business grow, get in touch with them via www.incutio.com or reach out to Andy Piggott at andy@incutio.com

10 Tools to Optimise Your E Commerce Shop

Local Search Engine Optimisation and Navigation for online shops is the topic of this 2 part interview.     I speak to Katrin Jaehnke of FACT-FINDER to understand how product specific search works, how this is different to your normal Google search and how to customise the results to best optimise an ecommerce enabled website.

In part 2, I speak to Karl zu Ortenburg, an Internet Strategist based in London whose company, Internet-Experts-Live, specialises in brand building , social media, search optimisation and visitor to customer conversion.

Stay tuned to the end for a surprise announcement, right at the end of this episode. Enjoy.

Links :

http://www.fact-finder.com/

http://www.internet-experts-live.co.uk/

06 Why Google Loves WordPress

WordPress for your business website is one of the smartest decisions you’ll ever make for your online presence. Used by well over 200 million users on the web, WordPress is no longer just a blogging platform but a powerful CMS Content Management System allowing you to seamlessly integrate thousands of features with cool plugins and widgets.

google favicon loves wordpress

Today, one can Install WordPress in 1 Click and have a powerful website up and running in no time. Whether your business has been running a website for the past decade or is about to launch one soon, you cannot ignore the versatility of WordPress.

In this episode, I explore some of the pros and cons of using WordPress, as an option for your business website confirming why this is a content managed system on steroids. Enjoy.

My Top 5 Favourite WordPress  Plugins of all time:

  1. All In One SEO – Out-of-the-box SEO for your WordPress blog
  2. Woopra – Real-time Analytics
  3. Sociable – Automatically adds links on your posts, pages and RSS feed
  4. Dynamic Content Gallery –  Creates a dynamic gallery of images
  5. Google Anayticator – Google Anayltics code made simple for integration

Other Links referred to in the podcast:

MySQLPHPFilezillaSM58Zoom H2

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