15 YouTube for Business

In this part 2 and conclusion to the Google Introduction to business products presentation, Daniel Bornstein takes us through how YouTube is transforming the face of search and shares some amazing statistics, proving why any business cannot afford to ignore YouTube.

Technologies in use today allow ads to be served to consumers based on the content they’re reading using the most powerful contextual technology in the world.  Category advertising on the other hand, is all about serving ads to consumers based on our categorisation of thousands of sites. Lastly, Placement targeting ads are served to consumers based on specific sites on the Google Display Network.

If you are looking for alternative ways to reach new audiences, then YouTube could just be the way. Did I mention its free?

A Few YouTube Stats to Convince You

The  Reach

YouTube is now the 2nd Search engine after Google

448 Million visitors each month

2 Billion daily video views

The Audience

5% of the time spent on the internet  is spent on YouTube

Target your audience via Theme, Interests  or Demographic

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14 How to Top Google Rankings in 10 minutes.

classic googleGoogle Adwords offers one of the quickest routes for your website to rank highly. Also referred to as “sponsored links” a well-researched and executed Adwords campaign can perform exceptionally well, exceeding the Return On Investment (ROI) when compared to the alternative method of using SEO (search engine optimisation, where your website relies on natural or organic search).

Lest face it, despite hiring the very best of SEO experts and or building many quality links to your website, new websites tend to take a much long time and massive efforts to naturally rank in the top 10. Those that do are not guaranteed of staying on top of their search term either. It’s an on-going fight for google supremacy.

The Google Adwords or Pay per Click search option is based on an auction system where the amount you will pay for any of your Ads to appear is based on a Rank calculated from the Max CPC (the Maximum amount you are willing to pay for a click) and the Quality Score (an algorithm score based on the relevance of your website to what you have advertised.)

Ad Rank = MaxCPC x Quality Score

In essence, the higher your quality score, the lower the price you will pay per click.

This episode focuses on how your business can use Adwords as a strategy for instant high ranking, provided all other elements are in place. The presentation also covers Google’s content network channels including how You Tube is now the second most used search platform. Lastly, the rise and a rise in the use of mobile phone browsing requires an adapted approach for you website. Find out how – listen in to enjoy.

Send all your comments and questions to me at  brian@smallbizkaizen.com and I will make sure I answer them for you in future episodes.


Google Adwords

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09 E Commerce Expo 2010 for Small Business

E Commerce Expo 2010, London provides the scene for this week’s podcast episode. This is an event organised for anyone interested in E Commerce to explore what the web has to offer. Enjoy listening to some of the industry’s top professionals and business people speak about the real issues every Small Business Entrepreneur ought to consider in this digital revolution.

In this part 1 of a 2 Part Series, I speak to Gemma Haggarty, the Head of Minute Steak, a London based PPC and SEO Solutions Company . Minute Steak is ideally suited for small business advertisers with smaller advertising budgets and who do not require a full service digital agency, but still want access to a team of experts that can develop cost effective search strategies.

I also speak with Jean-Philippe Donnio , the President and Managing Director of tbs-internet, a company specializing in electronic transactions security and digital certificates. We discuss SSL certificates, internet browser security as well as the significance and process of securing the digital certificate authenticating websites as secure to transact online. If your business is trading online, you need to be aware of security and fraud risk.

Links to websites discussed in this episode