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Google Adwords offers one of the quickest routes for your website to rank highly. Also referred to as “sponsored links” a well-researched and executed Adwords campaign can perform exceptionally well, exceeding the Return On Investment (ROI) when compared to the alternative method of using SEO (search engine optimisation, where your website relies on natural or organic search).
Lest face it, despite hiring the very best of SEO experts and or building many quality links to your website, new websites tend to take a much long time and massive efforts to naturally rank in the top 10. Those that do are not guaranteed of staying on top of their search term either. It’s an on-going fight for google supremacy.
The Google Adwords or Pay per Click search option is based on an auction system where the amount you will pay for any of your Ads to appear is based on a Rank calculated from the Max CPC (the Maximum amount you are willing to pay for a click) and the Quality Score (an algorithm score based on the relevance of your website to what you have advertised.)
Ad Rank = MaxCPC x Quality Score
In essence, the higher your quality score, the lower the price you will pay per click.
This episode focuses on how your business can use Adwords as a strategy for instant high ranking, provided all other elements are in place. The presentation also covers Google’s content network channels including how You Tube is now the second most used search platform. Lastly, the rise and a rise in the use of mobile phone browsing requires an adapted approach for you website. Find out how – listen in to enjoy.
Send all your comments and questions to me at brian@smallbizkaizen.com and I will make sure I answer them for you in future episodes.
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