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In this part 2 and conclusion to the Google Introduction to business products presentation, Daniel Bornstein takes us through how YouTube is transforming the face of search and shares some amazing statistics, proving why any business cannot afford to ignore YouTube.
Technologies in use today allow ads to be served to consumers based on the content they’re reading using the most powerful contextual technology in the world. Category advertising on the other hand, is all about serving ads to consumers based on our categorisation of thousands of sites. Lastly, Placement targeting ads are served to consumers based on specific sites on the Google Display Network.
If you are looking for alternative ways to reach new audiences, then YouTube could just be the way. Did I mention its free?
A Few YouTube Stats to Convince You
YouTube is now the 2nd Search engine after Google
448 Million visitors each month
2 Billion daily video views
5% of the time spent on the internet is spent on YouTube
Target your audience via Theme, Interests or Demographic
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