SBK020 Are You Listening to Your Customers?

Listening to your customers’ feedback is a vital, fundamental element for any business.

At the very least, the voice of the customer is a sure way to ignite the innovation and continuous improvement flames for your business.

Yet, how often is this “back to basics” requirement neglected when a business conducts market research, opting instead to go with gambles, gut-feels and untested assumptions ?

Today however, the advent of social networks and unlimited access to the internet has opened up new ways to listen to your customers.

One such innovative product is IdeaScale, a powerful online tool, based on empowering communities to have a say in driving innovation for a business.

The tool automates the process of collecting ideas from your customers and encourages a voting process to ensure the most important ideas “bubble” to the top of the list.

In this podcast episode, I speak to Rob Hoehn, the co-founder and president of customer development at IdeaScale and ask him where it all began for his company and what inspired him and his colleagues to come up with this idea generation and management tool.

We discuss the main features of this online tool such as the seamless integration with Facebook, Twitter, WordPress and  smart phones as well as the several cool applications this tool has.

For a typical small business, the free, fully functional version of  IdeaScale will probably suffice for your crowd-sourcing needs, with an option to upgrade to feature rich price plans.

If your business is serious about improvement through innovation, then start by listening to what your customers really want, instead of trying to figure out what they want.

Listen to your customers, listen to the Podcast!

Go on and test drive IdeaScale.

Read about the Idea Scale Case Studies

Rob Hoehn’s inspiration comes from this book

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